#1

When I lived in California, I noticed a lot of car dealerships advertising their “number one” status.  “#1 in Southern California” or “#1 in Sales in the West” or “#1 in the Country!”  I couldn’t figure out how one dealership was #1 in the country, how a different one was #1 west of the Rockies, how a different one was #1 in the entire state of California, and how yet a different one was #1 in SoCal.

But then I ran across this today and it seemed to make a lot more sense:

This is a billboard advertising my dentist.  Notice that they're rated #1.  With an asterisk.  (click to enlarge)

This is a billboard advertising my dentist. Notice that they’re rated #1. With an asterisk.

This is a clearer picture of what the asterisk is referencing.  Click to enlarge

This is a clearer picture of what the asterisk is referencing.

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